CSR commitments, events, new solutions: find all the news from the Group and its subsidiaries.
Brand loyalty is evolving as customer experience becomes a key driver of shopper preference. Explore how brands can build stronger consumer relationships through meaningful interactions, consistent retail execution and effective
Discover the highlights of Marvesting’s London Press Tour, where journalists explored innovative retail concepts, immersive customer experiences and the future of physical stores through our Beyond the Store vision.
The retail experience no longer ends when customers leave the store. Beyond the Store connects in-store execution with digital experiences to extend interactions and build brand value across the entire
Marvesting experts share their insights on TikTok Shop, exploring how creators, live shopping and product expertise can turn attention into sales.
The LSA Sales Force Day 2026, one of France’s leading events dedicated to sales performance, provided Marvesting with an opportunity to showcase two core areas of expertise that drive its
Marvesting Academy is redefining training by connecting skills, field performance and business impact through AI, collective intelligence and expert-led programs.
From one-off live activations to always-on ecosystems, TikTok Shop is reshaping retail. Marvesting Digital supports brands in building scalable social commerce performance.
In a saturated retail environment, brands no longer win by being seen, but by making decisions easier. Simplifying choice is the new competitive advantage.
MARVESTING continues to accelerate its European expansion with the acquisition of OPTION1, a leading field marketing agency in Poland.
In a context where performance, agility and impact are becoming increasingly critical, it is essential to set a clear direction and bring teams on board.
It is in this
At Marvesting, gender equality is more than just a metric it is a core commitment, embedded at Group level and reflected in our everyday practices.
In honor of International Women’s Day, Marvesting celebrates the incredible women driving energy, innovation, and success across our teams in Europe. Explore their inspiring stories of leadership, ambition, and creativity,
The customer journey is no longer linear.
It is hybrid, social and conversational.
Marvesting brought together its European leadership teams through the Rock Band Tour, a strategic roadshow designed to align vision, strengthen collaboration across markets and accelerate brand activation across Europe. 🎸🚀
MARVESTING continues to accelerate its European expansion with the acquisition of OPTION1, a leading field marketing agency in Poland.
At the Action Co 2025 Awards, Marvesting once again distinguished itself by winning several prizes, recognizing its expertise in field marketing, training and sales performance.
In 2025, Marvesting recorded 86% customer satisfaction and 83% employee engagement. A collective dynamic based on trust, quality and continuous improvement.
Marvesting unites teams across Europe for Breast Cancer Awareness Month, celebrating creativity, solidarity and meaningful action throughout October.
We are proud to present the new edition of our 2025 CSR Report. This document reflects the collective commitment of our teams and subsidiaries to building an increasingly responsible, innovative
Marvesting Academy, our French subsidiary 100% dedicated to professional training, has been launched to support the development of our employees’ skills and boost the commercial performance of our brand activations.
At Marvesting, we are committed to reconciling growth and environmental responsibility. The 2024 carbon footprint illustrates this commitment: our emissions have certainly increased, reflecting our rapidly growing business, but our
Marvesting and Fiers are deploying a unique disability-friendly sales force in the retail sector. This innovative approach, which won an award at the LSA Forces de Vente, combines commercial performance
TikTok Shop is now officially available in France, opening a revolutionary new sales channel for brands.
Built around short videos, live shopping, and community engagement, this new e-commerce lever
June 2025 was marked by two highlights for Marvesting: the World Café on June 11 and the European CSR Committee on June 19. Two unifying internal meetings that illustrate a
At Marvesting, gender equality in the workplace isn’t just an HR objective: it’s a strong, lasting commitment, central to our CSR strategy. This year, based on our 2024 data, we
Team spirit, solidarity and pushing oneself to new heights: Marvesting France rallied together to take on sporting and charitable challenges, including relay races, millions of steps… and a wonderful collective
Marvesting’s 2024 Talent Program is coming to a close, culminating several months of a demanding and rewarding journey designed to identify, train, and develop the Group’s future leaders. This high-value
The Marvesting 2025 Innovation Awards brought together 9 teams around CSR, digital and human projects. For this year’s competition, artificial intelligence played a key role in selecting the finalists, who
Today, 75% of consumers navigate between digital and physical channels in their purchasing journey. The online/offline boundary is disappearing: video, social networks and emotion are becoming key levers for capturing
At Marvesting, we are fully committed to meeting the new CSRD requirements and driving our sustainable transformation. Find out more about our concrete actions in terms of recycling, carbon footprint
The Field Marketing & Brand Experience (FMBE) Awards ceremony was held recently, bringing together the industry’s leading players to recognize the most successful field marketing and brand experience campaigns. Marvesting
According to a recent analysis by McKinsey, companies that invest in developing the skills of their teams outperform their competitors by 21% in terms of profitability.
CSR is an integral part of the Group’s DNA. Marvesting is thus committed to helping people, territories and the planet by carrying out concrete and responsible actions.
Carbon footprint,
The Field Marketing & Brand Experience (FMBE) Awards ceremony was held recently, bringing together the industry’s leading players to recognize the most successful field marketing and brand experience campaigns. Marvesting
On January 23, 2025, Marvesting France organized the very first World Café of the year, a morning dedicated to recognition, sharing and strategic reflection. This event brought together Managers from
The 35th edition of the ActionCo Trophies was once again a success for Marvesting, which won three gold medals and one silver medal!
A real pride for the Group
On 24 October 2024, Marvesting welcomed the members of its subsidiaries’ CSR Committee to Paris, bringing together representatives from the UK, the Netherlands, Belgium and France. The gathering was a
Since its creation, Marvesting has always sought to position itself as a leader in the world of omnichannel marketing, with a focus on innovative solutions and continued growth. Through a
On 24 October 2024, Marvesting welcomed the members of its subsidiaries’ CSR Committee to Paris, bringing together representatives from the UK, the Netherlands, Belgium and France. The gathering was a
The Big Green is an annual event linked to the solidarity and innovative economy. The show brings together a diversity of key players in CSR and QVTC such as companies,
For four years, Marvesting has been actively participating in the Salon Your Future, an unmissable event to meet the young talents of tomorrow and offer them internship, work-study and first
What is EcoVadis? EcoVadis is a certification that assesses CSR performance in several key areas: environment, ethics, social & responsible purchasing. Each company is thus assessed on essential issues based
The Talent Program is a training program developed by Marvesting to identify, train and support the Group’s future leaders. It offers participants unique development opportunities through specialized training, mentoring and
Marvesting reinforces its commitment to social inclusion with its partner FIERS, an initiative that promotes and offers professional opportunities to disabled people in the food industry. This collaboration underlines the
In the legendary and spectacular setting of the Musée des Art Forains in Paris, our employees were all dressed up a few days ago to talk with Jean-Dominique Castellani, CEO
Marvesting firmly believes in ESG (Environment, Social, Governance) initiatives for the future of its activities and objectives. These issues are anchored in the Group’s culture and taken into account by
Artificial intelligence is revolutionising field marketing by accurately predicting consumer trends and personalising customer interactions in real time. This digital transformation optimises routes and automates tasks, boosting operational efficiency and
The Paris 2024 Games offer an exceptional global playground for brands looking to increase their visibility and connect with a global audience. For FMCG, sportswear and other brands, this is
Demooz, the Marvesting Group’s digital retail agency, has officially become a member of Alliance Digitale, the leading professional association for digital marketing experts in France.
The 34th edition of the Trophées ActionCo was a great success for Marvesting! 1 bronze and 3 gold medals for the Group and its subsidiaries!
Marvesting officially joined the Charter for Responsible Supplier Relations and Purchasing a few days ago! By adhering to this charter, the Group commits to adopting ethical and sustainable purchasing practices,
Marvesting was present at the European Retail Show at the end of November. Community of ambassadors, influence, loyalty, live shopping, training for Field Force teams, etc. The solutions offered by
For the 2nd time this year, Marvesting has renewed its participation in the Your Future trade fair, an event dedicated to recruiting young people.
The date was set for
Welcome to the era of Marvesting, where change is the catalyst for an adventure serving our clients. ✨ We look forward to this new chapter in our history, taking with
A source of pride for the Group, rewarded for its numerous actions implemented, including a CSR audit of our suppliers, an awareness and support policy…
The reintegration of former prisoners raises questions, especially given that nearly half of all inmates reoffend within two years of their release. Therefore, one of the keys to preventing recidivism
Demooz, the Digital Retail Agency of the Impact Group, was present at the European Retail Show at the end of November. Live Shopping, Personal Shopping, Sales Team Training, Brand Ambassadors,
