Drive-to-Store activations with our Puma ambassadors











Icône de validation par la communauté
































		
 
	
 




Developing awareness of the PUMA brand


Create in-store purchase preference (specialist and generalist network)


Develop the brand's influencer network in-store and on social networks

	

		

			
Quelques chiffres


 


Nos résultats


		
 
	
 




	

		

			
+ 6400


football shoes sold during the last campaign


		
 
	
 




	

		

			
+15%


in sales of specialists who have the drive-to-store system


		
 
	
 





	

		

			
			

		

	



	

		

			
Activations


		
 
	
 




    

  1. Recruitment via social networks and websites specializing in the football
    2. 

  2. Coaching dedicated to the product, the football and sales techniques
    3. 

  3. A “minute” management of performance and stocks
    4. 

  4. Highlights events depending on networks and seasonality
    5.