Recreate the beauty institute at home
Activate a new sales channel via home sales
Deploy a fully digital purchasing process
Implementation of a dedicated sales force system (community manager, ambassadors, beauty academy)
Some figures
Our results
+20.000
home demos per year
+200
ambassadors
Activations
- Establishing a network of expert ambassadors for home sales, providing a unique shopping experience
- Digitalization of the customer journey via an innovative CRM tool, adapted to home sales
- Creation of a social media strategy to develop brand engagement
- Animation of the ambassadors’ network to guarantee the loyalty and commitment of the teams