IFMG partner Orange in its conquest strategy and digitalization via a door-to-door channel

Develop a new direct sales distribution channel

Convert existing Orange customers to Orange Fibre customers

Recruit a door-to-door expert (DTD)

Some figures

 

Our results

+70.000

contracts

1

Sales in Motion sales force, acclaimed by Orange consumers “incomparable customer experience”

Activations

  1. Deployment of a DTD system of over 200 salesman at the national level
  2. Digitalized sales process
  3. Proximity management and team engagement
  4. Implementation of face-to-face training and micro-learning certificates (market/ profession)

Orange Truck Device

Activations

 

  1. Deployment of a dedicated mobile sales force, endowed with proactive and technical commercial expertise
  2. Implementation of a national roadshow with 10 Orange trucks dedicated to Fiber
  3. Proximity and team engagement management
  4. Development of Orange’s visibility in rural areas