Using smart data in PROXI to boost the DD and sell-out of Orangina categories

Strengthen the DD of Orangina products in PROXI

Run a qualified targeting of a very fragmented distribution network

Boost performance and develop the ROI of the device

Some figures


Our results


market share


Orangina references per store


  1. Sales Force deployment composed of 21 promoters and outsourced proxy managers
  2. Use of Impact’s qualified database
  3. Creation of a sales school dedicated to the proximity network in partnership with Mercuri International
  4. Implementation of an innovative CRM allowing the activation of an agile and tailor-made action plan