Using smart data in PROXI to boost the DD and sell-out of Orangina categories
Strengthen the DD of Orangina products in PROXI
Run a qualified targeting of a very fragmented distribution network
Boost performance and develop the ROI of the device
Some figures
Our results
+11%
market share
9
Orangina references per store
Activations
- Sales Force deployment composed of 21 promoters and outsourced proxy managers
- Use of Impact’s qualified database
- Creation of a sales school dedicated to the proximity network in partnership with Mercuri International
- Implementation of an innovative CRM allowing the activation of an agile and tailor-made action plan